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Suppliers who go to market through the channel often struggle to understand why their partners’ marketing efforts don’t hit the mark.

In this eBook, we outline how suppliers can improve the effectiveness of their partners’ marketing enablement and can develop marketing certification programs to increase channel marketing automation platform usage and improve the performance of partner-led demand creation.

Download this ebook to:

  • Understand why there is such a low utilization of channel marketing automation tools and campaign marketplaces
  • Discover how to launch a point-based program designed to educate partners on demand creation
  • Learn the essential course components of a good marketing certification program
  • Receive four follow up steps that ensure success