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The Pulse: The State of Channel Partner Incentives 2020

A Forrester | SiriusDecisions Research Brief



Forrester | SiriusDecisions asked B2B channel leaders how they are using channel partner incentives.

As today’s partner landscape continues to evolve and become more complex, suppliers must reassess their incentive programs to ensure their success in modifying partner behaviors. In this brief, review findings from the recent 2020 Forrester SiriusDecisions channel incentive survey.


Incentives simplified. Loyalty amplified.®