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SiriusDecisions Research Brief

Reseller Rewards Programs: A Holistic Approach


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The ideal incentive platform should build deeper relationships with partners, improving mindshare and program results.

Partners have the power to choose their suppliers so it's important to make the right investments to win market-share and wallet-share with key resellers.

Many suppliers use reseller reward programs to encourage partner reps to sell their products, but these incentives must be carefully structured to align with the supplier’s company-level partner incentives and the partner’s business model.