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Promotional allowance programs such as market development funds or cooperative marketing/advertising are essential tools to support indirect-sales channels.

With so many management solutions out there, it’s a challenge to know which product is the best fit. A critical issue is simply not knowing the specifics of what your company needs to run a successful, easy to manage, program that aligns with business objectives.

In our eBook, Crucial Considerations for Finding an MDF Solution Provider, discover strategies that’ll help you:

  • Set clear program objectives
  • Consider your partners' go-to-market strategies
  • Flank competitive offerings
  • Think beyond lead generation