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Aligning Incentives to the Evolved Partner's Journey

A Forrester | SiriusDecisions & Perks WW On-Demand Webinar

Defining and depicting the partner’s journey from the partner’s perspective is a critical component of a comprehensive channel strategy.

  • Review the seven phases of the SiriusDecisions Evolved Partner's Journey
  • Establish a framework that guides brands in building their knowledge of the partner's viewpoint to enable ongoing engagement, commitment, and loyalty
  • Learn the key considerations and strategies for deploying channel incentives during each partner’s journey phase to accelerate that journey

It's essential to consider the needs of relevant partner types and the key decisions they make during each phase of the evolved partner’s journey.

Meet the presenters:

Maria Chen Headshot - BW

Maria Chien

VP, Practice Leader,
Channel Marketing Strategies 
Forrester | SiriusDecisions

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Claudio Ayub

Chief Strategy Officer
Perks Worldwide