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Accelerating Demand Creation in the Channel

A framework for driving better engagement and marketing performance with partners.

Webinar  |  Thursday, May 31st  |  1PM EST


Time Left to Register:

In 2018, channel organizations must evolve to meet the challenges of new demand programs, escalating requirements of buyer and customer engagement, and staying top-of-mind with partners.

With vendors shifting greater demand creation responsibility to their partners, a less-than-positive partner experience can hamper a vendors’ ability to meet performance goals.

Driving better engagement and marketing performance with partners demands that vendors gain a better understanding of partners’ marketing capabilities, empower partners to use the marketing programs and tools they provide, and motivate them to execute.

Without insights from partners on their level of satisfaction, suppliers risk future channel commitment and loyalty, as well as loss of mindshare to competitors.

Join us for a discussion during which our presenters will share a roadmap for a continuous process that drives partner engagement, partner loyalty, and improves partner performance.

Register and hear actionable information about fast-tracking demand, including:

  • How and where to start
  • Why partner enablement needs a marketing certification program
  • When to use a mobile, social, dashboard-based MDF tool
  • How concierge services will help your partner be more successful
  • Why it's important to offer menu-based marketing plays


Meet the Presenters:

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Claudio Ayub
Chief Strategy Officer
Perks Worldwide

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Angela Leech
Research Director, Channel Marketing, EMEA