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SiriusDecisions Research Brief

Channel Marketing: Planning Assumptions 2017


 

    
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SiriusDecisions has identified five key issues that should drive the agenda of channel marketing leaders in 2017.

Channel leaders should seek opportunities to elevate their function in the overall marketing planning process.

Check out SiriusDecisions' new research brief for tips to help channel marketing optimize investments, improve planning, and enhance channel marketing program performance in 2017.