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SiriusDecisions Research Brief

Channel Incentives Regulatory and Expense Considerations


 

    
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Channel marketing leaders must obtain complex information and expertise to develop a comprehensive channel incentive strategy.

It's critical to work with corporate finance and legal to understand how each expense category is regulated and how it affects incentive programs.

Check out SiriusDecisions' research brief where they outline several regulatory and funding considerations for channel incentive programs, including the impact of contra-revenue and operating expense incentive categories.