Suppliers and vendors are investing more and more into building through-partner marketing programs, but, according to SiriusDecisions, the usage of channel marketing automation tools is only 17%!


Marketing Certification Programs

 

Why? And what can you do about it?

Join channel experts Claudio Ayub, Chief Strategy Officer at Perks Worldwide and Averetek's VP of Channel Strategy, Mike Moore, for a discussion about how to plan and deliver a marketing certification program that will increase through-partner marketing automation tool use and improve partner-led demand creation.